Fractional CTO for AdTech Platforms
Ad technology operates at a scale where microseconds matter and billions of requests per day are the baseline. We have scaled AdTech infrastructure from 250M to over 2B daily requests, cut cloud costs by 33% during 8x traffic growth, and helped close a $750M acquisition.
Common Challenges
Infrastructure costs scaling linearly with traffic growth
Monolithic VM-based architectures hitting performance ceilings
Distributed teams across multiple continents with fragmented deployments
Engineering org maturity required for enterprise acquisition due diligence
My Approach
We architect containerized microservices on Kubernetes, standardize CI/CD globally, optimize resource allocation to decouple cost from traffic, and build the operational maturity that passes enterprise-grade due diligence.
Technologies I Use
Results in AdTech
250M requests/day at ceiling. Five teams across three continents.
Scaled the platform to reliably handle over 2B requests per day across all global regions with zero downtime.
Infrastructure costs scaling linearly with traffic growth.
Achieved a massive 33% cost reduction year-over-year despite an 8x traffic growth. COGS remained at -1% YoY.
Engineering org needed to demonstrate operational maturity for an enterprise acquisition.
The technical due diligence was flawless. The company was successfully acquired by Blackstone for $750M.
Companies Served
Vungle
GawkBox
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