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AdTech2014-2016

250M requests/day at ceiling. Five teams across three continents.

Key Metric

8x
Traffic Growth

The Result

Scaled the platform to reliably handle over 2B requests per day across all global regions with zero downtime.

The Challenge

The platform was hitting a hard ceiling at 250 million requests per day, limited by traditional VM infrastructure and manual scaling procedures. Coordinating 5 engineering teams across 3 continents led to fragmented deployments, inconsistent environments, and operational bottlenecks that threatened massive client contracts.

The Solution

I drove a complete digital transformation, migrating the entire stack from VMs to Kubernetes back when it was still pre-1.0. This required standardizing CI/CD pipelines globally and unifying the operational standards. Concurrently, I architected a multi-region infrastructure expansion into China to capture a new market.

Core Technologies Used:

KubernetesAWS EC2ChefJenkinsAkamai

Business Outcome

The system successfully scaled to handle over 2 billion requests per day. The global engineering team became cohesive, pushing deployments across multiple data centers worldwide without the previous operational panic.