Infrastructure costs scaling linearly with traffic growth.
Key Metric
The Result
Achieved a massive 33% cost reduction year-over-year despite an 8x traffic growth. COGS remained at -1% YoY.
The Challenge
Rapid traffic growth in the AdTech space meant our cloud spend was skyrocketing. A 1:1 relationship between traffic growth and server cost was financially unsustainable for the long term. The executive team needed the infrastructure to decouple metric growth from raw cost.
The Solution
I diagnosed the sheer waste in the existing VM layout and led a migration to a containerized microservices architecture with Kubernetes. I drastically improved our resource utilization and bin-packing. I refined auto-scaling policies to track demand perfectly and optimized global instance deployments to use spot pricing and reserved instances strategically.
Core Technologies Used:
Business Outcome
I achieved a massive 33% reduction in cloud costs year-over-year. Even as traffic grew by 8x, our Cost of Goods Sold (COGS) actually decreased by 1%, fundamentally altering the profitability of the platform.
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